Finding the right pair of jeans can be a tortuous activity. It’s a lengthy process that rarely yields successful results and ends with you banging your head against a dimly light fitting room wall…that is, until you find the perfect brand. One that fits like a dream—not too tight, not too big, but just right. Naked & Famous Denim is just that. The Goldilocks of jeans.

The name Naked & Famous is a satire of a celeb-obsessed culture. The brand is taking the mickey out of those overpriced and under qualified “Hollywood” and “Glamour” brands selling jeans for $300 and up solely because Jessica Simpson wore them once. But you just can’t fake quality.

Culture, history and artistry are poured into the fabric in order for these jeans to be celebrated by denim purists and those who appreciate thoughtful clothing.

Naked & Famous Denim’s brand concept is simple…they are all about bringing the best denim fabrics in the world at a surprising price. The company is comprised of self-proclaimed denim nerds who insist on only using the best and most rare denim in the world. Everything is top quality Japanese denim—most styles use raw Selvedge denim, which is some of the most expensive and highly sought-after denim in existence. Selvedge denim is almost exclusively from Japan and is made on old school shuttle looms rarely used today. These early looms create a unique type of denim that has amazing characteristics not possible on modern day machines. As the only true vintage denim fabric in existence, it is adored by denimheads everywhere.

As newly found denimheads ourselves, we could get addicted to these jeans. The fit is just right, the fabric so unique and the price point perfection. The Silk Denim fabric is a silky smooth find—perfect with a blazer for a business casual look that doesn’t scream sloppy.

Every jean here has a very clean style…they look sexy without trying too hard. Raw jeans give the end wearer the power to decide its fate, making them incredibly customizable with the snip of a scissor. We heard that only true denim aficionados don’t wash their jeans for several months so that they break in and fade naturally, the end result being a beautiful and personalized jean. And we thought that was just for hippies.

Naked & Famous Denim is raw and simple. No washes, no embroidery, no gimmicks… just the best fabric in the world combined with modern fits. The core essentials of denim wear. Watch out, Levi. The jean revolution has begun.