Impeccable speed. Absolute control. Feather light frame. The latest F3 model from legendary bicycle brand Felt is quite possibly the hottest road bike created. It’s a whole new way to fly.

The core of the F3’s incomparable ride quality is its proven UHC Performance Modular Monocoque Construction carbon fiber frame and fork…With a perfect balance of lightweight zing, powerful pedaling stiffness and comfy compliance, this ride is in a league of its own. A precise SRAM Red drivetrain and SRAM S27 wheels complete this dream ride.

Beyond all of the tech talk and specifics of this masterpiece is the simplicity of a perfect design, carbon fiber weight and the ease of a bike that responds to your touch as if it’s your own appendage. With each light tap, touch, caress, the bike knows what you want and goes where you say. It’s a sensational feeling.

Felt Bicycles is a legendary bike brand that goes back 20 years when an ace motocross mechanic, Jim Felt, designed and built a triathlon bike for motocross star Johnny O’Mara.

Our mission is simple. We stand determined to design, develop and deliver the best bicycles in the world. Period.

That first Felt bike was a revelation. A competitive age group triathlete himself, Jim had a distinct vision of how he could improve on the current designs. He took great care to optimize the rider’s position for aerodynamics. Johnny started winning, and before long, Jim was building bikes for the world’s top triathletes.

Today Felt is so much more than a racing bike. Each bike – road or off-road, high end performance to entry level recreation—makes each cycling experience the best it can be. The ride can be anything you want it to be. Climb the steepest peaks in the Tour de France, bomb singletrack trails, race a first triathlon or commute to work. Each rotation of the wheel promises uncompromised performance, comfort, and efficiency.

When Felt introduces a new bicycle, its debut comes at the end of a long, rigorous development phase. From initial concept to finished product, the process can take years to complete. These guys know the importance of a boutique brand—the founders have adopted the mantra of “We don’t want to be the biggest bike company in the world, just the best.”

Sign up for a bike race in San Francisco. Upgrade your current model. Leave the car at home for the commute. The Felt F3 is a flight you never dreamed you would take on pavement. MSRP $4,299