Napa Valley is a quaint little land of oenophiles and adventure seekers alike. Yountville, wine county’s most coveted epicurean locale, is like a living work of art—each vineyard has perfect posture, each garden you walk past impeccable plants and the bountiful restaurants that fill this small town are each almost as delicious as the next (though a few do stand out).

Napa has a reputation for being a little outdated… images of your parents heading to the valley for an exciting weekend of pour swirl and spit fill your head. Not anymore. At least not in Yountville. The atmosphere is exciting, the crowd younger and younger (though all at least 21), and the search for great wine goes back to what tastes great, not necessarily costs the most.

The recently revamped North Block Hotel (formerly Hotel Luca) is a perfect example—an eclectic mix of old world charm and modernity. With fresh, contemporary design updates from highly-regarded St. Helena-based designer Erin Martin, and recently-introduced Redd Wood, the latest restaurant from acclaimed chef Richard Reddington of Michelin-starred Redd, North Block Hotel offers a new and unpretentious wine country escape.

an unpretentious wine country escape in Napa Valley’s most coveted epicurean locale

Situated at the north end of this culinary mecca, North Block is a perfect destination for food and wine connoisseurs: a short stroll to top Michelin starred restaurants and small production wine tasting rooms (you’ll read about our favorite wine room, Goosecross, later this week), it’s a micro-resort of sorts. The 20 guest rooms are sophisticated, well-appointed and comfortably chic. Flooded with natural light, each spacious room features luxurious details including custom linens, flat screen televisions, iPod docks, deep soaking tubs, glass rainshowers, private patios and gas fireplaces. They don’t overlook details either—with wine purchase pick-up service, an attendant will even hand-deliver wine purchases made along the way for the pinnacle of wine country relaxation.

North Block’s contemporary, yet casual setting invites guests to enjoy the Venetian-esuqe courtyard encircling a radiant fireplace, or settle in for a nightcap on their private patio or balcony. You can also relax at Redd Wood – either in the industrial-chic dining room or on the outdoor terrace – while enjoying the locally curated wine list and approachable cuisine from this distinctive Napa style pizzaria.

For a truly unique and unforgettable sojourn in wine country that seamlessly blends casual comfort and sophistication, check out the North Block Hotel. Boutique rustic luxury at its absolute finest.