The air out there is bitter. So cold that you can snap a piece of it off and break it in your bare hands…okay, maybe we’re being a little dramatic but it has been a brutal January. There’s nothing worse than being chilled down to each and every bone…expect perhaps being that cold at the top of a Black Diamond in Jackson Hole or Aspen.

That’s when you’ll be glad to be snug in head to toe Holden Outwear. Timeless quality, serious style and innovative ideas has set this brand apart for the last decade. Who wants to sacrifice style for comfort? One of the most frustrating aspects of the snowboarding industry is the baggy pants and XL jackets that are forced upon you. No longer. Holden makes insulated waterproof jeans that are so convincing you could wear them with a blazer to your board meeting and head straight to the slopes.

From inception, Holden has sought a singular goal: creating products that make people happier and healthier in the pursuit of a life well led.

Born and bred in the Pacific Northwest, the brand’s foundation reflects the technical expertise and performance demanded by snowsports and mountain environments. It’s been an organic growth, broadening the brand beyond the core of snowboarding where their roots lie, persistently inviting new consumers and lifestyles into their midst.

Holden was never about a person, it was about an idea—it was about making the best products for the community we live in and encouraging people in pursuit of their passions. It’s all about making products that will last generations and live up to the full potential of what being ‘green’ really is.

That idea of green transitions surprisingly well into really fashionable outwear. Holden’s Genuine Denim Skinny Pant is cut slim through hip and thigh with a straight and narrow leg. It’s a breakthrough in snow denim technology (if there is such a thing), delivering a true garment wash that will naturally fade and wear like your favorite jeans. Except, of course, the 100% cotton, 10k waterproof five-pocket denim will keep you warm and cozy as you explore Park City’s backcountry.

Holden has never been seen as an “environmental brand,” but rather a considered brand. Being an outdoor brand, it makes sense…they are all about having a healthy earth with healthy, happy people on it. And what’s happier than a warm snowboarder with the feel of powder beneath his board and the scent of freedom in the air?