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Is Your Business Telling the Right Story?

Google processes over 3.8 million searches per minute. That's a lot of people looking for answers. This is happening because the way people buy has changed. People no longer respond to outbound tactics like spamming and cold calling. Instead they research products and services and find what they're looking for on their own. The message for companies is clear: You must provide lots and lots of content that's engaging and persuasive enough to pull in readers and win their business. This is called inbound marketing, and it's the way businesses today "get found"—by helping, educating, and entertaining prospects with valuable, relevant, and consistent content...

Eight Common “Flow Breakers” Leaders Face—and How to Defuse Them

Sometimes it seems like the workplace is designed to keep you doing anything besides, well...working. If you're a manager, this is a serious problem because everything at work hinges on your ability to effectively lead your team. Still, distractions abound in most offices, from buzzing phones to watercooler chit-chat to the endless lure of surfing the web. With all this chaos, it's difficult to achieve the intense state of concentration known as flow, where employees of all levels do their best work...

Disruption Doesn’t Happen Only to the Other Guy: Why YOU Too Must Be “Inbound”

Are you still running your business like it's 1989? Most leaders know (in theory) that buying and selling have changed forever, yet their own mindset and corporate structure are decades out of date. Everybody wants to grow but nobody wants to change. It's as true for companies as it is for people. Despite the fact that customers have changed everything about the way they buy—and have an endless array of sellers at their fingertips—too many organizations treat them like all parties are in a (pre-Internet) time warp. This is not just short-sighted; it's self-destructive. And it points to a massive collective blind spot that keeps leaders from seeing the disruptive forces flying up behind them...
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Is Your Business Telling the Right Story?

Google processes over 3.8 million searches per minute. That's a lot of people looking for answers. This is happening because the way people buy has changed. People no longer respond to outbound tactics like spamming and cold calling. Instead they research products and services and find what they're looking for on their own. The message for companies is clear: You must provide lots and lots of content that's engaging and persuasive enough to pull in readers and win their business. This is called inbound marketing, and it's the way businesses today "get found"—by helping, educating, and entertaining prospects with valuable, relevant, and consistent content...

Eight Common “Flow Breakers” Leaders Face—and How to Defuse Them

Sometimes it seems like the workplace is designed to keep you doing anything besides, well...working. If you're a manager, this is a serious problem because everything at work hinges on your ability to effectively lead your team. Still, distractions abound in most offices, from buzzing phones to watercooler chit-chat to the endless lure of surfing the web. With all this chaos, it's difficult to achieve the intense state of concentration known as flow, where employees of all levels do their best work...

Disruption Doesn’t Happen Only to the Other Guy: Why YOU Too Must Be “Inbound”

Are you still running your business like it's 1989? Most leaders know (in theory) that buying and selling have changed forever, yet their own mindset and corporate structure are decades out of date. Everybody wants to grow but nobody wants to change. It's as true for companies as it is for people. Despite the fact that customers have changed everything about the way they buy—and have an endless array of sellers at their fingertips—too many organizations treat them like all parties are in a (pre-Internet) time warp. This is not just short-sighted; it's self-destructive. And it points to a massive collective blind spot that keeps leaders from seeing the disruptive forces flying up behind them...
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