Brad Shorr

article placeholder

Handling Creative Talent

Creative people can make enormous contributions to any organization, but are often difficult to motivate, manage, and channel.  They resist authority. Their thought patterns are unpredictable. They are highly sensitive and usually require high mainte...

Brad Shorr

Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing agency that works with large B2B firms in niche industries such as packaging fulfillment and flame retardant clothing. Brad is a writer with management and C-level leadership experience, giving him a well-rounded perspective for this article.