Dan Adams

article placeholder

Maximizing Shareholder Value?

Maximizing shareholder value—a mantra made popular in 1976 by the most-cited academic business article of all time, Jensen and Meckling’s “Theory of the Firm”—is just too vague and uninspiring to move employees to action. People need something tangib...

Dan Adams

Dan Adams is President of Advanced Industrial Marketing, Inc. and new author of New Product Blueprinting: The Handbook for B2B Organic Growth. Adams was head of strategic planning for a billion-dollar company and has extensive experience in Fortune 500 marketing, business development, and leadership positions. An award-winning speaker, he is a guest lecturer at Wharton’s Executive MBA program and trains in every region of the world.