James Thomson

The Amazon Marketplace Dilemma: Five Strategies to Success

Amazon wants to build a marketplace with the largest selection at the lowest prices. While a brand may be attracted to the customer base of that marketplace, most brands want to protect their pricing. Hence the Amazon channel can be a frustration once the brand’s products start being sold by Amazon or third-party sellers well below MAP prices...
James Thomson

James Thomson

James Thomson is Partner with Buy Box Experts, an agency that advises brands on how to leverage the Amazon channel. He is the President and co-founder of PROSPER Show, a continuing education conference for large Amazon sellers. James was formerly the head of Amazon Services. Earlier this year, James and Joseph Hansen published the book “The Amazon Marketplace Dilemma: A Brand Executive’s Challenge Growing Sales and Maintaining Control."