Samy Liechti

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5 Steps to Leading a Successful Online Business

With its low barriers to entry, eCommerce can be a viable option for budding entrepreneurs looking for new opportunities in the recession. When I founded Blacksocks in 1999, I took something mundane – buying socks – and, by making it fun, turned it i...

Samy Liechti

Samy is the founder and Managing Director of Blacksocks.com, an eCommerce site founded in 1999 with a single purpose: to provide a streamlined, hassle-free solution to purchasing high quality socks. They've sold over one million pairs of socks in Europe alone and count former World Bank president Paul Wolfowitz among their loyal customers.