Business

Is Your Brand’s Messaging Primed for Success? Find Out in Under 24 Hours

When it comes time for your business to develop the messaging of your brand, it is crucial that your messaging is properly aligned with the values of your customers. If you've asked the question, "How will prospective customers respond to our messaging?" and only answered with internal strategy, you're doing your business a disservice. Going in blind just isn't a risk worth taking — not when mobile surveying is so readily available...

We Talk Real Estate with the President of Tahoe Luxury Properties

Bill Dietz fell in love with Lake Tahoe as a young man, and knew he would do whatever it took to make the magical ski destination his forever home. He started off as the quintessential ski bum, became a local ski instructor, and worked in carpentry during the summers. We sat down to pick his brain on Tahoe’s unique market dynamic, how the rise of Air B&B didn’t hurt but actually helped, and how real estate in a mountain town differs from the typical metropolis...

The Polarization Problem: How to Dislodge and Move Forward When Decision Makers Are at a Stalemate

Polarization is a common problem for companies trying to make smart and agile strategic decisions. (Hint: That should be all companies.) When people band together with likeminded teammates, it's human nature for them to get more and more entrenched in their mindset. The result is two opposing camps, each seeking a decision that's more extreme than the original ideas of individual team members. This is a predictable outcome of group decision making dynamics. Unfortunately,  it can be a highly destructive one...

Customer Success: The Secret Ingredient for Engagement

In today's competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims. Due to recent changes in consumer behaviors, wants, and needs, businesses must find better ways to connect with and delight their existing customers. It's part of a shift toward the Membership Economy, a model based on customer-centric strategy using topics like subscription price, inclusiveness, and digital platforms that draw people in and win their loyalty. At the center is an emerging field you should know about called Customer Success...

Twelve Ways to Build Better Client Relationships

These days trust is at an all-time low. People are suspicious of organizations, institutions, and leaders across the board. At the same time, competition is fierce. Your clients can leave you at any time (and for any reason) and replace your services with something faster, shinier, and sexier. But here's the good news: When you're able to engage with clients the right way and build deeply connected, trust-based, authentic relationships with them, you automatically set yourself apart...

The Amazon Marketplace Dilemma: Five Strategies to Success

Amazon wants to build a marketplace with the largest selection at the lowest prices. While a brand may be attracted to the customer base of that marketplace, most brands want to protect their pricing. Hence the Amazon channel can be a frustration once the brand’s products start being sold by Amazon or third-party sellers well below MAP prices...

10 Small Business Trends to Watch Out for in 2018

With 2018 upon us, it’s time to revamp and rethink your strategies for your small business. Align your goals with what’s trending to ensure you meet, or even possibly exceed, your expectations. From hiring to technological advances, here are 10 small business trends you should keep in mind when setting your 2018 goals.

The Seven Rules of Fearless Growth

Growth has always been fundamental to business success, but it's never been more critical than it is now. Rapid changes in technology, shifting customer expectations, disruptive business models, and quickly evolving regulations force organizations to innovate quickly and invest in new lines of business that will fuel future growth...

Four Recruiting Tips for Small Business Owners in an Overtapped Labor Pool

As a small business owner, you're beyond busy—and that isn't likely to change. One moment, you're serving as a salesperson, trying to close that new piece of business. The next, you're playing service rep and solving a buyer's problem or doing executive tasks like running to the bank to sign loan documents. Add to these roles more selling, more service, and more managing. Suddenly, your best employee gives notice. As busy as you are, how will you find time to recruit, interview, hire, and train a replacement...

This Athleisure CEO Wants to Inspire Better Men

I know I’m going to catch some heat from Nate for referring to Rhone as “athleisure”, but after taking a close look at the market that’s what I think they do. And they do it incredibly well. Not in the sense that they manufacture yoga pants used solely for watching Netflix and drinking hot cocoa, but in the sense that they design and produce a multipurpose clothing line that’s just as functional in the gym as it is boarding a plane to catch a business meeting on the other side of the country. They’re based out in Stamford so our editor, Jenna Bostock, and I headed out there to meet Nate Checketts and talk shop last month...

The Activist Investor: Six Companies That Were Targeted in 2017—and What We Can Learn from Them

Activist investors were really busy in 2017. General Electric, AIG, Arconic, CSX, Pandora, and Buffalo Wild Wings are among the companies whose CEOs resigned under pressure from activist investors. Activist investors single out underperforming companies, then force changes, which may include giving the activist a seat on the board, replacing company leaders, divesting a division, or simply cutting costs. These relentless shaker-uppers are going after bigger and bigger companies, and both sides are spending more money than ever in proxy battles. That's why all C-suite leaders need to heed the lessons of 2017...

SaaS: The Next Target for ATO

When you think of account takeover (ATO), what comes to mind? High-profile data breaches? Embarrassing celebrity Twitter hacks? Although these companies are certainly at risk, they’re not the only ones vulnerable to ATO. Software-as-a-service (SaaS) businesses are equally – if not more – vulnerable to damaging account takeovers...

The 7 challenges of Online Identity Verification

The Sharing Economy is transforming how we interact and conduct business, commerce, healthcare, and more. As the sharing economy is built on interactions between partners and consumers, lack of trust is the most important hurdle. The absence of a standardized, fully reliable method of verifying the identity of participants and equipping them to prove the authenticity of their credentials could pose a real challenge to the success of sharing economy participants...

WINFertility’s Founder On Being In The Business of Miracles

20 years ago, orthopedic surgeon turned entrepreneur Dr. Roger Shedlin saw an opportunity to help families who were looking for a miracle. He saw that the process for accessing fertility services was completely overwhelming, given the lack of fertility benefits in the healthcare marketplace, the astronomical prices of fertility treatment and the complexity of obtaining assistance in starting a family. Dr. Shedlin wanted to change that...

Seven Steps to Manage A Global Team

People often think great teams come together by happy accident, or that they just got lucky that one time they had a great team. Our research shows otherwise. When we looked at thousands of teams in dozens of industries, we saw that extraordinary teams always shared a specific set of traits and characteristics. It didn’t matter if these teams worked in the U.S., Europe, Asia, or had team members in all three...

Roadway Moving’s CEO Talks About Infusing a Little Happiness Into The Moving Industry

Roadway Moving was born from a man who saw an opportunity to infuse a little happiness into a drowning industry. Ross Sapir, an ex-Israeli soldier and bartender, had moved to America and was working at a moving company when he looked around and began to wonder why everyone was so unhappy. The employees, the customers, it was a miserable existence. He decided to change that, by starting a brand that focused on customer service first and foremost. It was time for a revolution...

The Business of Ethical Fashion

Being an ethical fashion business is about believing in a better world, it’s about choosing to see business differently; seeking possibility rather than profit. Fashion at its’ essence is a combination of creativity and luxury which inspires people and speaks to their desires. To fulfil this desire ethically is to respond with originality & resourcefulness with a superior product which encourages purchasing quality over quantity...

How To Bring Your Business Up to Speed on Digital Payments

It’s no secret the digital payments revolution is here - it’s just not evenly distributed yet. Consumers are reaping most of the benefits however electronic payments are far from being the norm when it comes to business-to-business transactions. But that’s changing as new technology is bringing digital payments to businesses, too...

An Interview With Chef Patrick O’Connell

Chef Patrick O’Connell started cooking 40 years ago in an old farmhouse with just a yard sale electric frying pan. Today he is the self-taught acclaimed chef and, of course, the proud bearer of two Michelin stars at The Inn at Little Washington in the foothills of the Blue Ridge Mountains. The confirmation of his two Michelin star renewal was announced by the French Embassy yesterday. We interrupted Chef mid-photoshoot (he was having afternoon tea with a dog) for a heart to heart on how he turned a defunct gas station into a luxurious Relais & Châteaux property and what those two illustrious Michelin stars mean to him....