The Business Column

Grow Your Own Talent: Hire for Attitude, Train for Skills

You are watching your newest hire work for their first 30 days and you are looking back at their great resume and 15 years of experience…and all you can think is, “Does he really have 15 years of experience or just one year of experience 15 times?” It was this experience that led me to … Read more »

Maximizing Shareholder Value?

Maximizing shareholder value—a mantra made popular in 1976 by the most-cited academic business article of all time, Jensen and Meckling’s “Theory of the Firm”—is… Read more »

Prep Domestically & Grow Globally

Unlike smaller countries that think globally from the beginning of a product’s life cycle, U.S companies typically consider global expansion only after achieving a… Read more »

Handling Creative Talent

Creative people can make enormous contributions to any organization, but are often difficult to motivate, manage, and channel.  They resist authority. Their thought patterns… Read more »

Social Brand to Social Business

Many organizations today spend a lot of time, resources and financial investment trying to understand the social landscape and engaging externally their customers and… Read more »

Small Businesses: Thrive in 2012

The champagne has popped and a new year has begun, but funding is tight, government regulations are more restrictive, and consumers still aren’t spending. This… Read more »

The Great Content Challenge

We all know we need it. We all instinctively recognize it. The challenge for businesses is to get it. To create that perfect intersection… Read more »