BUSINESS

Everyone is a Hero When it is Seventy Degrees and Sunny

The Program is a team of former military officers and special operations warriors that provides transformational leadership training and team building to more than one hundred sixty collegiate and professional athletic teams and corporations across North America. All the teams that we work with experience similar leadership, communication, and accountability challenges, despite having drastically diverse battlefields. A talented athletic team will win games, but if they lack leadership (and equally important, “teammateship”), they will never consistently compete for championships. A corporate team may see short-term financial success because it has a product that currently dominates their industry. However, just like how an athletic opponent will figure out how to “shut-down,” a talented player, a corporate competitor will eventually figure out a better product or create a cheaper version of it....

A Haircut and Q&A with The Real Life Edward Scissorhands

Have you ever thought of a haircut as an otherwordly, out-of-body experience? Have you ever felt shears surround your ears and feel like you were on stage at a rock concert? If you haven’t, it’s simply because you haven’t met hair icon and serial entrepreneur Edward Tricomi. He’s a legend in the world of modern day pop culture, and also the founder of several high profile salons from Tokyo to NYC. Walk into any Warren-Tricomi salon and you’ll be greeted by a space that feels more like a stage than a hair salon. We popped into the unexpectedly edgy salon tucked away within the old New York glam that is the Plaza Hotel, catering to a cool-meets-elite clientele. The space juxtaposes a rock-star staff with a chandelier-adorned décor, allowing clients to feel pampered but not too far from their creative roots, all while blasting The Waitresses and Jimi Hendrix with a little Joy Division to mellow it all out. Poinsettias line the stairs and Ian Curtis croons...

How Ryan Reynolds Used Authenticity to Save Peloton Girl

When I first saw her in captivity, I thought Peloton Girl was finished. She was desperate to meet the impossible standards of her unappreciative husband. Her eyes had the glassy look of a woman who is one spin class away from madness. But then…could it be? It could! Ryan Reynolds to the rescue! Aviation Gin swooped in out of nowhere and served up a master class on agile branding. Their hilarious and high-quality response spot gave Peloton actress Monica Ruiz a chance to have a drink (or three) and survive the week of memes.
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Everyone is a Hero When it is Seventy Degrees and Sunny

The Program is a team of former military officers and special operations warriors that provides transformational leadership training and team building to more than one hundred sixty collegiate and professional athletic teams and corporations across North America. All the teams that we work with experience similar leadership, communication, and accountability challenges, despite having drastically diverse battlefields. A talented athletic team will win games, but if they lack leadership (and equally important, “teammateship”), they will never consistently compete for championships. A corporate team may see short-term financial success because it has a product that currently dominates their industry. However, just like how an athletic opponent will figure out how to “shut-down,” a talented player, a corporate competitor will eventually figure out a better product or create a cheaper version of it....

A Haircut and Q&A with The Real Life Edward Scissorhands

Have you ever thought of a haircut as an otherwordly, out-of-body experience? Have you ever felt shears surround your ears and feel like you were on stage at a rock concert? If you haven’t, it’s simply because you haven’t met hair icon and serial entrepreneur Edward Tricomi. He’s a legend in the world of modern day pop culture, and also the founder of several high profile salons from Tokyo to NYC. Walk into any Warren-Tricomi salon and you’ll be greeted by a space that feels more like a stage than a hair salon. We popped into the unexpectedly edgy salon tucked away within the old New York glam that is the Plaza Hotel, catering to a cool-meets-elite clientele. The space juxtaposes a rock-star staff with a chandelier-adorned décor, allowing clients to feel pampered but not too far from their creative roots, all while blasting The Waitresses and Jimi Hendrix with a little Joy Division to mellow it all out. Poinsettias line the stairs and Ian Curtis croons...

How Ryan Reynolds Used Authenticity to Save Peloton Girl

When I first saw her in captivity, I thought Peloton Girl was finished. She was desperate to meet the impossible standards of her unappreciative husband. Her eyes had the glassy look of a woman who is one spin class away from madness. But then…could it be? It could! Ryan Reynolds to the rescue! Aviation Gin swooped in out of nowhere and served up a master class on agile branding. Their hilarious and high-quality response spot gave Peloton actress Monica Ruiz a chance to have a drink (or three) and survive the week of memes.
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