Ruth Bastedo

content marketing challenge

The Great Content Challenge

We all know we need it. We all instinctively recognize it. The challenge for businesses is to get it. To create that perfect intersection of relevance, “entertainment” value and authenticity that will make consumption of your content a satisfying exp...

Ruth Bastedo

A veteran in the digital communications industry, Ruth is the Group Head of Client Strategy and Innovation at the Toronto based Social Media Group. As co-founder of digital media firms Medium One and Experience Media Ruth has been an Executive Producer and Lead Strategist on a wide range of digital projects including marketing and communications campaigns, e-learning programs, and digital content for social media channels and initiatives. She is a program consultant at Rotman School of Management’s Initiative for Women in Business at the University of Toronto.