marketplace

The Amazon Marketplace Dilemma: Five Strategies to Success

Amazon wants to build a marketplace with the largest selection at the lowest prices. While a brand may be attracted to the customer base of that marketplace, most brands want to protect their pricing. Hence the Amazon channel can be a frustration once the brand’s products start being sold by Amazon or third-party sellers well below MAP prices...
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Retain Your Holiday Customers

High-traffic days, such as holidays, are an opportunity for small businesses to establish themselves as a shopping location/website of choice and increase their...