Jeff Sauro

Jeff Sauro

Jeff Sauro is the author of Customer Analytics For Dummies® (Wiley, 2015). He is the founding principal of MeasuringU, a customer experience and quantitative research firm based in Denver, Colorado, USA. Clients include Walmart, PayPal, eBay, Lenovo, Google, and Charter Communications. Jeff has published over 20 peer-reviewed research articles on statistics and the user experience and has written four additional books. He specializes in making statistical concepts understandable and actionable.