Jeff Sauro

Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge

Jeff SauroJune 8, 2015

In a global economy that's becoming more competitive each year, every customer (and customer's opinion) counts. Every customer interaction counts. Certainly, every dollar spent on keeping customers happy and coming back counts. That's why every leade...

How Loyal Are Your Customers? Six Tips for Measuring This Crucial “Growth Predictor”

Jeff SauroApril 13, 2015

Sure, your company has satisfied customers. If you didn't, you wouldn't be in business (at least not for long). But here's a question few companies ask: How loyal are they? Will they recommend your products and services to others? Will they stick wi...

Jeff Sauro

Jeff Sauro is the author of Customer Analytics For Dummies® (Wiley, 2015). He is the founding principal of MeasuringU, a customer experience and quantitative research firm based in Denver, Colorado, USA. Clients include Walmart, PayPal, eBay, Lenovo, Google, and Charter Communications. Jeff has published over 20 peer-reviewed research articles on statistics and the user experience and has written four additional books. He specializes in making statistical concepts understandable and actionable.