Jeff Sauro is the author of Customer Analytics For Dummies® (Wiley, 2015). He is the founding principal of MeasuringU, a customer experience and quantitative research firm based in Denver, Colorado, USA. Clients include Walmart, PayPal, eBay, Lenovo, Google, and Charter Communications. Jeff has published over 20 peer-reviewed research articles on statistics and the user experience and has written four additional books. He specializes in making statistical concepts understandable and actionable.

Jeff Sauro

Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge

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How Loyal Are Your Customers? Six Tips for Measuring This Crucial “Growth Predictor”

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