Jeff Sauro is the author of Customer Analytics For Dummies® (Wiley, 2015). He is the founding principal of MeasuringU, a customer experience and quantitative research firm based in Denver, Colorado, USA. Clients include Walmart, PayPal, eBay, Lenovo, Google, and Charter Communications. Jeff has published over 20 peer-reviewed research articles on statistics and the user experience and has written four additional books. He specializes in making statistical concepts understandable and actionable.
Alister & Paine Magazine blends insightful business articles with lifestyle reviews that range from luxury resorts to breathtaking wines for the discerning executive. All of our reviews are based on our “Tried & True” editorial policy which simply means if we haven’t tried it, and loved it, you won’t find it in our magazine. We know you wouldn’t want it any other way.