Benoît Gruber joined Sage in 2008 and is, since October 2013, VP of Corporate Communications and Brand for Sage Enterprise-Market Europe and Sage ERP X3. He leads, defines and implements the strategy of corporate and digital communication in cohesion with the overall business strategy. He acts as a spokesperson and an expert in solution with opinion leaders, analysts, press and customers. He was previously VP Product & Alliances for Sage Mid-Market Europe solutions. In this capacity, he was responsible for global product strategy of Sage ERP X3 solution. He is in charge of Product Management & Marketing for Sage ERP X3 globally and ensuring the Operating Company teams are aligned behind the product strategy. He also serves as the solution expert when dealing with thought leaders, analysts, and press.