BANT Alone Is Dead: Four Ways to Go Beyond Info Gathering and Build Real Rapport with Your Prospects
If you've been a salesperson for a while, there's a good chance you swear by the "BANT" approach.It may be a tried-and-true approach to qualifying prospects—but in a world where prospects usually qualify themselves, it just isn't enough anymore. Asking questions around Budget, Authority, Needs, and Timeline has long been the framework for qualifying prospects. These days, BANT alone isn't enough to make the sale anymore...
