Brian Signorelli

BANT Alone Is Dead: Four Ways to Go Beyond Info Gathering and Build Real Rapport with Your Prospects

If you've been a salesperson for a while, there's a good chance you swear by the "BANT" approach.It may be a tried-and-true approach to qualifying prospects—but in a world where prospects usually qualify themselves, it just isn't enough anymore. Asking questions around Budget, Authority, Needs, and Timeline has long been the framework for qualifying prospects. These days, BANT alone isn't enough to make the sale anymore...
Brian Signorelli

Brian Signorelli

Brian Signorelli is the director of HubSpot's Global Sales Partner Program, where he advises HubSpot partners on inbound sales and inbound marketing to grow their clients' companies, as well as their own. He regularly writes, develops, and presents sales content for HubSpot's partners and their customers. He is also the founder of InboundSeller.com.