Disruption Doesn’t Happen Only to the Other Guy: Why YOU Too Must Be “Inbound”
Are you still running your business like it's 1989? Most leaders know (in theory) that buying and selling have changed forever, yet their own mindset and corporate structure are decades out of date. Everybody wants to grow but nobody wants to change. It's as true for companies as it is for people. Despite the fact that customers have changed everything about the way they buy—and have an endless array of sellers at their fingertips—too many organizations treat them like all parties are in a (pre-Internet) time warp. This is not just short-sighted; it's self-destructive. And it points to a massive collective blind spot that keeps leaders from seeing the disruptive forces flying up behind them...
