Dave Ramos

FORD and FERRARI: HOW THESE BRANDS BECAME LEGENDS

Ford and Ferrari are rivals on the racetrack, but both companies exemplify the amazing impact when you unleash the accelerating power of alignment. The new movie, FORD v FERRARI, chronicles the true story of how American car designer Carroll Shelby built a revolutionary race car for Ford to challenge Enzo Ferrari at the 1966 24 Hours of Le Mans. Alan Mulally was the CEO of Ford (NYSE: F) from September 2006 to June 2014. During his tenure, Mulally led a highly successful alignment initiative called ONE FORD. Mulally’s turnaround of Ford is now legendary. Business “Hall of Fame” legendary. The ONE FORD plan had several components that were so simple that Mulally had them printed on the back of business cards he would hand out. ONE team. ONE plan. ONE goal.
Dave Ramos

Dave Ramos

Dave Ramos, author, speaker, and CEO of SHIFTPOINTS, Inc, helps companies unleash the accelerating power of alignment. Ramos has an MBA from the Harvard Business School, and a BS in accounting from Drexel University. His new book, Drive One Direction, is available on Amazon.