Justin Champion

Is Your Business Telling the Right Story?

Google processes over 3.8 million searches per minute. That's a lot of people looking for answers. This is happening because the way people buy has changed. People no longer respond to outbound tactics like spamming and cold calling. Instead they research products and services and find what they're looking for on their own. The message for companies is clear: You must provide lots and lots of content that's engaging and persuasive enough to pull in readers and win their business. This is called inbound marketing, and it's the way businesses today "get found"—by helping, educating, and entertaining prospects with valuable, relevant, and consistent content...
Justin Champion

Justin Champion

Justin Champion is the author of Inbound Content: A Step-by-Step Guide to Doing Content Marketing the Inbound Way. He has been a digital marketer for nine years, working with clients like Majestic Athletic, Wrangler Jeans, and Pendleton Whisky. He has always enjoyed building brands that consumers can relate to by creating compelling content. He now works as HubSpot Academy's content marketing professor, which has brought this passion full circle, because he is now able to teach anyone how to grow a successful business through content marketing best practices. Justin is the creator of HubSpot Academy's Content Marketing Certification, which is a globally recognized course.