Karen Tiber Leland

Why Neglecting Your Personal Brand Can Torpedo Your Career

Karen Tiber LelandJuly 7, 2016

AT&T understands the importance of promoting its brand. So do Toyota, Disney and McDonald’s, just to name a few. But individuals often don’t understand just how critical it is for them to promote their personal brands as well. In fact, their c...

Karen Tiber Leland

Karen Tiber Leland is a branding expert and author of “The Brand Mapping Strategy: Design, Build and Accelerate Your Brand”. She is also president of Sterling Marketing Group, where she helps companies, CEO’s, executives and entrepreneurs build stronger personal, team and business brands. Her clients have included Apple Computer, LinkedIn, Twitter, AT&T, Avis Car Rental and Bank of America, among many others. She is a regular guest of the media and has been interviewed by Fortune, Fast Company, CNN, MSNBC, and Oprah, among others. Karen has spoken for Stanford, Harvard, The American Management Association, Young President’s Organization and others.