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Karen Tiber Leland

Karen Tiber Leland is a branding expert and author of “The Brand Mapping Strategy: Design, Build and Accelerate Your Brand”. She is also president of Sterling Marketing Group, where she helps companies, CEO’s, executives and entrepreneurs build stronger personal, team and business brands. Her clients have included Apple Computer, LinkedIn, Twitter, AT&T, Avis Car Rental and Bank of America, among many others. She is a regular guest of the media and has been interviewed by Fortune, Fast Company, CNN, MSNBC, and Oprah, among others. Karen has spoken for Stanford, Harvard, The American Management Association, Young President’s Organization and others.

Karen Tiber Leland

Why Neglecting Your Personal Brand Can Torpedo Your Career

2 min read

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Alister & Paine Magazine blends insightful business articles with lifestyle reviews that range from luxury resorts to breathtaking wines for the discerning executive. All of our reviews are based on our “Tried & True” editorial policy which simply means if we haven’t tried it, and loved it, you won’t find it in our magazine. We know you wouldn’t want it any other way.

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