Karen Tiber Leland is a branding expert and author of “The Brand Mapping Strategy: Design, Build and Accelerate Your Brand”. She is also president of Sterling Marketing Group, where she helps companies, CEO’s, executives and entrepreneurs build stronger personal, team and business brands. Her clients have included Apple Computer, LinkedIn, Twitter, AT&T, Avis Car Rental and Bank of America, among many others. She is a regular guest of the media and has been interviewed by Fortune, Fast Company, CNN, MSNBC, and Oprah, among others. Karen has spoken for Stanford, Harvard, The American Management Association, Young President’s Organization and others.