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Kat Shoa

How To Make Corporate Partnerships Work

Kat Shoa
As the readers of Alister & Paine know, I’m a strong proponent of corporate partnerships. I believe with a good partnership in place, each company can focus on their core competencies while relying on the partner to complement their product or se...
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Getting Familiar with Royalty Audits

Kat Shoa
Today I found myself sitting at a presentation by Sidney Blum, an expert in the field of royalty auditing. Royalty auditing requires your licensees to open up their books and operations for a third party accounting audit in order to determine whether or not they have been paying your royalties properly.
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Money Allocation Tips for Small & Medium Business

Kat Shoa
In my last article I discussed ten growth factors for small and medium businesses (SMBs) during the recession, and as promised, this article discusses money allocation tips during the recession, i.e., where to cut back and where to allocate funds for...
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Ten Growth Factors for Small & Medium Business

Kat Shoa
Times continue to be difficult for businesses about a year into this recession. So many small and medium businesses I’ve recently spoken with are either going under or selling out, I’m beginning to take it personally (yeah, it’s all about me!). During good times, anyone can drift along, and during tough times, the weaklings fall off the grid, but during particularly hard times like right now, only the best survive. Being average no longer cuts it.
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Starbucks Debrands for Market Expansion

Kat Shoa
Starting today, Starbucks is testing a new idea by converting a few of its Seattle locations into a completely new storefront: (drum rolls!) selling beer, wine, and specialty foods in addition to its current line of coffees and pastries, and (double drum rolls!) debranding
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Virgins, Cheerleaders, and Mergers & Acquisitions

Kat Shoa
With every economic downturn, there’s a flurry of mergers and acquisitions as a result of lowered market value, lower-tiered companies threatened to fall off the grid, and companies with a cash hoard searching for bargains.
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Kat Shoa

For two decades, Kat Shoa has been involved with various aspects of businesses and products with projected revenues of hundreds of millions of dollars, and has had a track record of saving millions of dollars in product and administrative costs for her clients. With a unique “left brain”-“right brain” balance and an innate strategic outlook, Kat analyzes business problems, and creates solutions that best fit her clients’ business conditions by nudging, pushing, or completely reshuffling the deck if necessary. More at: www.katshoa.com.