Lindsay Pedersen is the author of Forging an Ironclad Brand: A Leader's Guide. She is a brand strategist, board advisor, coach, speaker, and teacher known for her scientific, growth-oriented approach to brand building. She developed the Ironclad Method for value-creating brands while working with billion-dollar businesses like Starbucks, Clorox, Zulily, T-Mobile, and IMDb, as well as many burgeoning start-ups. Lindsay lives in Seattle with her husband and two children.
Alister & Paine Magazine blends insightful business articles with lifestyle reviews that range from luxury resorts to breathtaking wines for the discerning executive. All of our reviews are based on our “Tried & True” editorial policy which simply means if we haven’t tried it, and loved it, you won’t find it in our magazine. We know you wouldn’t want it any other way.