Rob Bernshteyn

Delivering Value as a Service: A Look at the Changing Business Trend

Rob BernshteynOctober 24, 2016

The business world is changing, and the concept of value services is rising in popularity. It is already common knowledge that many traditional product companies are converting the delivery of their offerings to the as-a-service model. With value as...

Rob Bernshteyn

Rob is the CEO and President of Coupa, and drives the company’s strategy and execution. Rob has more than two decades experience in the business software industry. He came to Coupa from SuccessFactors, where he ran Global Product Marketing & Management, as a member of the executive management team; as the company scaled from an early start up to a successful public company. Prior to that, Rob directed Product Management at Siebel Systems, where he helped build Siebel ERM into one of the company’s fastest growing product lines.