Robbie Baxter

The Subscription Model Is Set to Disrupt Manufacturing. Here Are Three Mindset Shifts Leaders Will Need to Make.

The subscription model has already transformed consumer buying patterns. Companies like Dollar Shave Club and Birchbox let consumers enjoy cost savings, convenience, and the fun of discovery. And Peloton offers video subscriptions so purchasers of their indoor cycling bikes can get more out of their fitness regimen. Now, B2B manufacturing and the companies that supply the manufacturers are starting to get in on the act. The implications are huge. Think of the potential if manufacturers were 'members' who could subscribe to a factory line instead of owning it outright. I'm talking about the makers of heavy equipment like jet engines, cranes, combines, and, of course, automobiles, but also entrepreneurs designing new electronics products...

Customer Success: The Secret Ingredient for Engagement

In today's competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims. Due to recent changes in consumer behaviors, wants, and needs, businesses must find better ways to connect with and delight their existing customers. It's part of a shift toward the Membership Economy, a model based on customer-centric strategy using topics like subscription price, inclusiveness, and digital platforms that draw people in and win their loyalty. At the center is an emerging field you should know about called Customer Success...
Robbie Baxter

Robbie Baxter

Robbie Kellman Baxter is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue. She is the founder of Peninsula Strategies LLC, a consulting firm based in Menlo Park, CA, that helps companies excel in the Membership Economy. Her clients have included large organizations like Netflix, SurveyMonkey, and Yahoo!, as well as smaller venture-backed start-ups. Over the course of her career, Robbie has worked in or consulted with clients in more than 20 industries.