Scott East is CEO and Co-Founder of MSIGHTS. With a 20+ year marketing career, he has developed and managed traditional and digital marketing campaigns for some of the nation’s most recognized brands, including Sprint (Nextel), FedEx, Verizon, World Wildlife Fund, Verizon (formerly GTE), and AOL. Scott’s background includes client-side marketing executive roles (GTE / Verizon), leadership positions as an agency partner, (DDB and Mullen), and director-level stewardship within media (AOL). He holds a bachelor’s in political science from Syracuse University and an MBA from Georgetown University, where he graduated with honors. He is based in Charlotte, North Carolina (USA).