Sheri Firstenberg

Words of Wisdom to the Paid Search Rookie

Major business successes don’t happen by mistake – they’re the result of foresight. Goals are set, and then a plan is devised to accomplish them. Paid search successes (the ads displayed within search results) are no exception. Marketers who go in wi...
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Sheri Firstenberg

Sheri Firstenberg manages more than $1 million in paid search ad spend annually at Ripen eCommerce, a full-service digital agency that specializes in delivering custom solutions to online retailers. For more information, visit www.ripenecommerce.com.