Deb Gabor is CEO of Sol Marketing, a brand strategy consultancy that has led brand and crisis strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans. She is also the author of the best–selling, Irrational Loyalty: Building a Brand That Thrives in Turbulent Times.