Deb Gabor

How Ryan Reynolds Used Authenticity to Save Peloton Girl

When I first saw her in captivity, I thought Peloton Girl was finished. She was desperate to meet the impossible standards of her unappreciative husband. Her eyes had the glassy look of a woman who is one spin class away from madness. But then…could it be? It could! Ryan Reynolds to the rescue! Aviation Gin swooped in out of nowhere and served up a master class on agile branding. Their hilarious and high-quality response spot gave Peloton actress Monica Ruiz a chance to have a drink (or three) and survive the week of memes.
Deb Gabor

Deb Gabor

Deb Gabor is CEO of Sol Marketing, a brand strategy consultancy that has led brand and crisis strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans. She is also the author of the best–selling, Irrational Loyalty: Building a Brand That Thrives in Turbulent Times.