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Starbucks Debrands for Market Expansion

Starting today, Starbucks is testing a new idea by converting a few of its Seattle locations into a completely new storefront: (drum rolls!) selling beer, wine, and specialty foods in addition to its current line of coffees and pastries, and (double drum rolls!) debranding
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Virgins, Cheerleaders, and Mergers & Acquisitions

With every economic downturn, there’s a flurry of mergers and acquisitions as a result of lowered market value, lower-tiered companies threatened to fall off the grid, and companies with a cash hoard searching for bargains.

Social Networking for Business

In a lengthy interview with Alex McArthur, the VP of Search at OrangeSoda—a company which specializes in Search Engine Optimization and web-based marketing, I discovered that figuring out the bottom line is a bit more involved than I originally thought.
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The Green Road to Copenhagen

Later this year Copenhagen will host the final meeting on international climate policy at the government level before declaring the Copenhagen Protocol—a follow up to the 1997 Kyoto Protocol which expires in 2012.
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Nikes Recent Layoffs

Swoosh. And just like that, 1,400 jobs, or about one twentieth of its workforce, are gone from Nike, proving perhaps that even a company that makes sneakers and...
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The Valiant Recessionary Investor

Although measures of investor confidence are up from their December 2008 low, the dizzy American market still teeters on fear. And it’s no wonder. With a full basket of financial woes and dominoes still toppling around the world, the economic prophets declare the Great Recession will persist through the rest of 2009.
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Skypes! The eBay IPO of Skype.

Synergy, a combination whose value is greater than the sum of the individual parts, danced like sweet business jargon through eBay’s corporate head when it acquired Skype in 2005. Indeed, former chief Meg Whitman paid $2.6 billion, or 43 times revenue, for its young telecommunications bride.