How Ryan Reynolds Used Authenticity to Save Peloton Girl

When I first saw her in captivity, I thought Peloton Girl was finished. She was desperate to meet the impossible standards of her unappreciative husband. Her eyes had the glassy look of a woman who is one spin class away from madness. But then…could it be? It could! Ryan Reynolds to the rescue! Aviation Gin swooped in out of nowhere and served up a master class on agile branding. Their hilarious and high-quality response spot gave Peloton actress Monica Ruiz a chance to have a drink (or three) and survive the week of memes.