BUSINESS

Financial Planning for a Recession

As we learned in 2008, recessions can come on swiftly and cause major crises for all businesses, big and small. In today’s economy, it is essential to practice intentional recession planning as a small business. By mapping out your plan in advance of a recession, you may find that when a recession hits, you not only survive, but thrive.

How to Avoid The Dreaded Fundraising Debt

For start-ups in hot markets, the problem also manifests itself in fundraising. Billions of dollars are being poured into companies that have yet to clear the value chasm, as entrepreneurs use early traction that isn’t necessarily financially-oriented, but shows a certain level of uptick or success, to raise capital and convince early stage investors that their horse is the one to bet on...

Are You Making the Single Worst Brand-Building Mistake a Company Can Make?

At the foundation of a compelling brand is empathy—putting yourself in the customer's shoes. You have to truly get to know the humans you're seeking to connect with. When you don't, you'll not only fail to persuade them to buy and build a loyal relationship over time, you may put out a tone-deaf message—like Chase did—that blatantly alienates them...
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Financial Planning for a Recession

As we learned in 2008, recessions can come on swiftly and cause major crises for all businesses, big and small. In today’s economy, it is essential to practice intentional recession planning as a small business. By mapping out your plan in advance of a recession, you may find that when a recession hits, you not only survive, but thrive.

How to Avoid The Dreaded Fundraising Debt

For start-ups in hot markets, the problem also manifests itself in fundraising. Billions of dollars are being poured into companies that have yet to clear the value chasm, as entrepreneurs use early traction that isn’t necessarily financially-oriented, but shows a certain level of uptick or success, to raise capital and convince early stage investors that their horse is the one to bet on...
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