Millennials think they are unique. Just ask one. However, throughout history there have always been population surges after wars, diseases and migrations. So, what makes those called millennials, born in the U.S. between 1981-1996, truly unique? They represent over 75 million people, 25% of the U.S. population, a larger population surge than the post-war Baby Boom, 30% of the voting age, more diversity than any previous generation, and about 50% of today’s workforce (see Brookings.edu). These millennials are uniquely qualified to use new tools such as digital technology to communicate, social media platforms to influence consumers and public opinions, graphic images and visual memes, ethnic and racial diversity to describe more inclusive perspectives. The result is massive impact from countless millennials in every workplace and business sector. Examples include social protests, outrage, political discord, lawsuits, reputational attacks. Millennials are demanding to speak and be heard. That fact requires that managers and leaders respond differently than ever...

Millennials think they are unique. Just ask one. However, throughout history there have always been population surges after wars, diseases and migrations. So, what makes those called millennials, born in the U.S. between 1981-1996, truly unique? They represent over 75 million people, 25% of the U.S. population, a larger population surge than the post-war Baby Boom, 30% of the voting age, more diversity than any previous generation, and about 50% of today’s workforce (see Brookings.edu). These millennials are uniquely qualified to use new tools such as digital technology to communicate, social media platforms to influence consumers and public opinions, graphic images and visual memes, ethnic and racial diversity to describe more inclusive perspectives. The result is massive impact from countless millennials in every workplace and business sector. Examples include social protests, outrage, political discord, lawsuits, reputational attacks. Millennials are demanding to speak and be heard. That fact requires that managers and leaders respond differently than ever...