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BUSINESS

Are You Making the Single Worst Brand-Building Mistake a Company Can Make?

At the foundation of a compelling brand is empathy—putting yourself in the customer's shoes. You have to truly get to know the humans you're seeking to connect with. When you don't, you'll not only fail to persuade them to buy and build a loyal relationship over time, you may put out a tone-deaf message—like Chase did—that blatantly alienates them...

Struggling to Find Great Talent? Consider Candidates without a Degree

In a super tight labor market, the old ways of hiring no longer hack it. Danny Iny offers eight tips to improve your chances of finding a great employee—and some of them may surprise you. The U.S. Department of Labor has just released its latest numbers and unemployment rates are holding firm at 3.7 percent. This is a nearly 50-year low. If you're an employer you don't have to be told what this means: it's really tough to find great talent right now. Expand your pool of candidates by considering those who don't have a college degree...

Uncertainty Over Brexit Leaves Businesses and Banks in Suspense

When talk turns to Brexit, much of the discussion revolves around what will happen once the United Kingdom of Great Britain and Northern Ireland leaves the European Union. While the United Kingdom Parliament hashes out a withdrawal agreement, with Prime Minister Theresa May at the helm, the economy is already shifting in anticipation of… what? The trouble is, no one is quite sure. Even experts can only make educated guesses since their research hinges on the type of withdrawal the United Kingdom and European Union ultimately consent to...
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Are You Making the Single Worst Brand-Building Mistake a Company Can Make?

At the foundation of a compelling brand is empathy—putting yourself in the customer's shoes. You have to truly get to know the humans you're seeking to connect with. When you don't, you'll not only fail to persuade them to buy and build a loyal relationship over time, you may put out a tone-deaf message—like Chase did—that blatantly alienates them...

Struggling to Find Great Talent? Consider Candidates without a Degree

In a super tight labor market, the old ways of hiring no longer hack it. Danny Iny offers eight tips to improve your chances of finding a great employee—and some of them may surprise you. The U.S. Department of Labor has just released its latest numbers and unemployment rates are holding firm at 3.7 percent. This is a nearly 50-year low. If you're an employer you don't have to be told what this means: it's really tough to find great talent right now. Expand your pool of candidates by considering those who don't have a college degree...

Uncertainty Over Brexit Leaves Businesses and Banks in Suspense

When talk turns to Brexit, much of the discussion revolves around what will happen once the United Kingdom of Great Britain and Northern Ireland leaves the European Union. While the United Kingdom Parliament hashes out a withdrawal agreement, with Prime Minister Theresa May at the helm, the economy is already shifting in anticipation of… what? The trouble is, no one is quite sure. Even experts can only make educated guesses since their research hinges on the type of withdrawal the United Kingdom and European Union ultimately consent to...
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