The best athleisure is the kind that doesn’t pronounce itself as athleisure to the world—it doesn’t necessarily mean you need to look like you’re coming and going from a yoga class. Rather, it’s about a perfect balance of style and comfort, the ability to authentically hop from a bicycle to a board meeting. Gary Lenett saw the demand for that was being met in womenswear, but not so much within the denim industry. Coming from a long line of entrepreneurs and the son of a successful clothing manufacturer Gary he knew the ropes, but came to the launch of the DUER brand in a roundabout way—he did a stint as a corporate lawyer, then teacher, and finally partnered up with his brother to become the largest manufacturer of retail clothing in Western Canada. That expertise led him to launch DUER, a brand that has absolutely perfected marrying denim and athletic wear, for fashion that looks professional but feels as comfortable as if you were lounging at home on your sofa...