Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that reveals what kind of burger we prefer, if we add pickles and onions, and whether we purchase fries with it. And, from a marketing standpoint, that’s extraordinarily advantageous.
A college degree has long been a hiring prerequisite for certain jobs. If a candidate didn't have one, he or she just wouldn't get past the gatekeepers. That's because the degree is a "signal": a psychological shortcut we rely on to help us make smart decisions without having to investigate every option. But this particular signal has lost its meaning—and when employers doggedly cling to the "degree" requirement, we miss out on some great candidates...
Over the past few years, a veritable who’s who of business leaders (from Virgin’s Richard Branson, to Tesla’s Elon Musk, to Facebook’s Sheryl Sandberg) have outwardly questioned the effectiveness of traditional PowerPoint presentations while gushing over the benefits of good-old-fashioned narrative.
Jeff Bezos has taken it a step further: in his 2018 annual shareholder letter, he wrote that “we don’t do PowerPoint (or any other slide-oriented) presentations at Amazon”. Instead, Bezos requires his executives to compose structured, six-page narrative memos to be read and discussed at every meeting...
Cathy Corison was a true pioneer of Napa Valley, decades before it was known as the iconic wine country getaway that it’s famous for today. As a dedicated owner, vintner and viticulturist at Corison Winery, Cathy started out with little experience but a whole lot of passion, and a determination to be one of the best wine makers in the valley, regardless of gender. We had the pleasure of visiting Cathy in the tasting room that was built by her husband, overlooking her gnarled vines, sipping sunshine and waxing poetic about everything from hauling hoses to what it takes to break into an industry the way she has done. Perseverance, a little hard headedness, and a lot of wine...
Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that reveals what kind of burger we prefer, if we add pickles and onions, and whether we purchase fries with it. And, from a marketing standpoint, that’s extraordinarily advantageous.
One of the most infamous hotels in the world has been restored to its former glory after a $200 million nine year long renovation. Washington D.C’s Watergate Hotel is known for so many things—as an avant-garde architectural structure, a luxury hotel turned iconic landmark, and perhaps most notably as the scene of the Watergate break in, the major political scandal in the ‘70s that resulted in our country’s first Presidential resignation, on the heels of a probable impeachment. Book the appropriately named Scandal Suite for a trip that will feel like a visit back in time. This was originally Room 214, the infamous room used as a lookout point for Howard Hunt and G Gordon Liddy as a group of burglars, on behalf of rogue elements in the GOP party, broke into the headquarters of the Democratic Party in order to photograph documents and plant listening devices...
