Aitken is the founder, investor, and advisor of multiple startups in the AdTech and FinTech space from Wall Street to Silicon Valley. He has advised brands like E*Trade, Hewlett Packard, MasterCard, and 20th Century FOX on marketing strategy and is an advisor and adjunct lecturer at the Rutgers Business School. He is the best selling author of The Blue Tent Sky and has written for magazines like VICE and the Porsche 356 Registry.