entrepreneur

Why Millennials Demand OKR Leadership from Managers and Leaders

Millennials think they are unique. Just ask one. However, throughout history there have always been population surges after wars, diseases and migrations. So, what makes those called millennials, born in the U.S. between 1981-1996, truly unique? They represent over 75 million people, 25% of the U.S. population, a larger population surge than the post-war Baby Boom, 30% of the voting age, more diversity than any previous generation, and about 50% of today’s workforce (see Brookings.edu). These millennials are uniquely qualified to use new tools such as digital technology to communicate, social media platforms to influence consumers and public opinions, graphic images and visual memes, ethnic and racial diversity to describe more inclusive perspectives. The result is massive impact from countless millennials in every workplace and business sector. Examples include social protests, outrage, political discord, lawsuits, reputational attacks. Millennials are demanding to speak and be heard. That fact requires that managers and leaders respond differently than ever...

Everyone is a Hero When it is Seventy Degrees and Sunny

The Program is a team of former military officers and special operations warriors that provides transformational leadership training and team building to more than one hundred sixty collegiate and professional athletic teams and corporations across North America. All the teams that we work with experience similar leadership, communication, and accountability challenges, despite having drastically diverse battlefields. A talented athletic team will win games, but if they lack leadership (and equally important, “teammateship”), they will never consistently compete for championships. A corporate team may see short-term financial success because it has a product that currently dominates their industry. However, just like how an athletic opponent will figure out how to “shut-down,” a talented player, a corporate competitor will eventually figure out a better product or create a cheaper version of it....

How Ryan Reynolds Used Authenticity to Save Peloton Girl

When I first saw her in captivity, I thought Peloton Girl was finished. She was desperate to meet the impossible standards of her unappreciative husband. Her eyes had the glassy look of a woman who is one spin class away from madness. But then…could it be? It could! Ryan Reynolds to the rescue! Aviation Gin swooped in out of nowhere and served up a master class on agile branding. Their hilarious and high-quality response spot gave Peloton actress Monica Ruiz a chance to have a drink (or three) and survive the week of memes.

Financial Planning for a Recession

As we learned in 2008, recessions can come on swiftly and cause major crises for all businesses, big and small. In today’s economy, it is essential to practice intentional recession planning as a small business. By mapping out your plan in advance of a recession, you may find that when a recession hits, you not only survive, but thrive.

An Enterprise of Love: An Exclusive Interview with Cathy Corison, One of Napa’s First Female Winemakers

Cathy Corison was a true pioneer of Napa Valley, decades before it was known as the iconic wine country getaway that it’s famous for today. As a dedicated owner, vintner and viticulturist at Corison Winery, Cathy started out with little experience but a whole lot of passion, and a determination to be one of the best wine makers in the valley, regardless of gender. We had the pleasure of visiting Cathy in the tasting room that was built by her husband, overlooking her gnarled vines, sipping sunshine and waxing poetic about everything from hauling hoses to what it takes to break into an industry the way she has done. Perseverance, a little hard headedness, and a lot of wine...

CEO Interview: Michael Dell

A man with a dream, a vision, and an uncanny ability to innovate through technology. Michael Dell is the man behind Dell, one of the most profitable computer companies in the world. Michael skipped his college education and started the company in 1984 with $1000 in his pocket and an extreme passion for gadgetry. Mr.Dell took some time with us to reflect on his strategies for success, his thoughts on implementing a sound economy, and the key characteristic that marks you as an Entrepreneur for life.

How to Find the Right Candidate

A college degree has long been a hiring prerequisite for certain jobs. If a candidate didn't have one, he or she just wouldn't get past the gatekeepers. That's because the degree is a "signal": a psychological shortcut we rely on to help us make smart decisions without having to investigate every option. But this particular signal has lost its meaning—and when employers doggedly cling to the "degree" requirement, we miss out on some great candidates...

The Four Types of Objections That Derail Salespeople (and How to Deal With Them)

No may be a tiny word, but for salespeople it's the most dreaded word in the English language. Nothing causes your heart to sink quite like an objection from a prospective customer. This is true not just because it presages a negative impact on your income, but also because it's incredibly painful to hear. It's no coincidence that "objection" rhymes with "rejection"—and the latter is one of the deepest, darkest, most primal human fears. There's no way to avoid objections. They're going to happen. What you can do is learn how to rise above the emotional disruption they cause and, hopefully, salvage the sale...

An Interview with Gary Lenett, Lawyer turned Denim Entrepreneur

The best athleisure is the kind that doesn’t pronounce itself as athleisure to the world—it doesn’t necessarily mean you need to look like you’re coming and going from a yoga class. Rather, it’s about a perfect balance of style and comfort, the ability to authentically hop from a bicycle to a board meeting. Gary Lenett saw the demand for that was being met in womenswear, but not so much within the denim industry. Coming from a long line of entrepreneurs and the son of a successful clothing manufacturer Gary he knew the ropes, but came to the launch of the DUER brand in a roundabout way—he did a stint as a corporate lawyer, then teacher, and finally partnered up with his brother to become the largest manufacturer of retail clothing in Western Canada. That expertise led him to launch DUER, a brand that has absolutely perfected marrying denim and athletic wear, for fashion that looks professional but feels as comfortable as if you were lounging at home on your sofa...

Roadway Moving’s CEO Talks About Infusing a Little Happiness Into The Moving Industry

Roadway Moving was born from a man who saw an opportunity to infuse a little happiness into a drowning industry. Ross Sapir, an ex-Israeli soldier and bartender, had moved to America and was working at a moving company when he looked around and began to wonder why everyone was so unhappy. The employees, the customers, it was a miserable existence. He decided to change that, by starting a brand that focused on customer service first and foremost. It was time for a revolution...

Press Release or Media Pitch?

I am often asked by business leaders how press releases differ from media pitches.  It seems everyone has heard of a press release and believes they need one fo...