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BUSINESS

Is Your Brand’s Messaging Primed for Success? Find Out in Under 24 Hours

When it comes time for your business to develop the messaging of your brand, it is crucial that your messaging is properly aligned with the values of your customers. If you've asked the question, "How will prospective customers respond to our messaging?" and only answered with internal strategy, you're doing your business a disservice. Going in blind just isn't a risk worth taking — not when mobile surveying is so readily available...

We Talk Real Estate with the President of Tahoe Luxury Properties

Bill Dietz fell in love with Lake Tahoe as a young man, and knew he would do whatever it took to make the magical ski destination his forever home. He started off as the quintessential ski bum, became a local ski instructor, and worked in carpentry during the summers. We sat down to pick his brain on Tahoe’s unique market dynamic, how the rise of Air B&B didn’t hurt but actually helped, and how real estate in a mountain town differs from the typical metropolis...

The Polarization Problem: How to Dislodge and Move Forward When Decision Makers Are at a Stalemate

Polarization is a common problem for companies trying to make smart and agile strategic decisions. (Hint: That should be all companies.) When people band together with likeminded teammates, it's human nature for them to get more and more entrenched in their mindset. The result is two opposing camps, each seeking a decision that's more extreme than the original ideas of individual team members. This is a predictable outcome of group decision making dynamics. Unfortunately,  it can be a highly destructive one...
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Is Your Brand’s Messaging Primed for Success? Find Out in Under 24 Hours

When it comes time for your business to develop the messaging of your brand, it is crucial that your messaging is properly aligned with the values of your customers. If you've asked the question, "How will prospective customers respond to our messaging?" and only answered with internal strategy, you're doing your business a disservice. Going in blind just isn't a risk worth taking — not when mobile surveying is so readily available...

Everything You Need to Know About Vacationing in Tahoe This Spring

Looking for the perfect Spring Getaway? 2018 is the year of the never ending winter so make the most of it, book a last minute flight to Reno, and get in those very last turns of the season. There is absolutely nothing more liberating than shredding that pow in a t-shirt, adult beverage in hand and sunshine on your face. This is the weekend to close out the season and really take in those Tahoe turns, Truckee eats and scenic aerial tours!

We Talk Real Estate with the President of Tahoe Luxury Properties

Bill Dietz fell in love with Lake Tahoe as a young man, and knew he would do whatever it took to make the magical ski destination his forever home. He started off as the quintessential ski bum, became a local ski instructor, and worked in carpentry during the summers. We sat down to pick his brain on Tahoe’s unique market dynamic, how the rise of Air B&B didn’t hurt but actually helped, and how real estate in a mountain town differs from the typical metropolis...
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